Sounds Good: The Analogue Foundation x Globe-Trotter

Audio-Technica's European director, Robert Morgan-Males, explains the meeting of minds that resulted in the Globe-Trotter listening station

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The Analogue Foundation began as a perfect storm where people found something in common that they wanted to share. We met the record engineer and producer, Russell Elevado and Stephan Crasneanscki and Simone Merli from Soundwalk Collective, which produces concept albums, sound installations and live performances, about three years ago. We were all finding that people – particularly of the younger generation – wanted to understand more about analogue audio and the whole creative process of analogue, from recording, to mastering albums, to listening on vinyl.

My colleague at Audio-Technica, Soichiro Matsumoto, was a catalyst, and really conceived the idea of bringing us all together with the Analogue Foundation. By sharing our experiences, we want to spread the knowledge of analogue to more people so they can enjoy it. We don't want these analogue talents, messages and experiences to die out. We are not saying that digital is bad, it's just that it removes parts of a process – the great thing about vinyl coming back is that it's all about understanding the journey and the story that the artist and the producer have created for you to enjoy. It's about taking time, and stimulating your senses.

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