The story of James Bond's favourite T-shirt brand

Nick Brooke, CEO of Sunspel, on why there’s more to the brand than boxers

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T-shirts, vests and boxer shorts may be the simplest items in one’s wardrobe, but they’re often the hardest to get right. At Sunspel’s factory in Long Eaton, Derbyshire, classic everyday basics are the subject of daily deliberation.

The British heritage brand moved to Long Eaton from its birthplace in nearby Nottingham in 1937, the same year it changed its name from Sea Island Textiles Ltd. Today, the red brick buildings also house a design studio, archive and head office. In the workrooms, expertly trained craftspeople finish the brand’s signature items in a series of labour-intensive steps, most of them still carried out by hand. At Sunspel,
 an everyday item such as the T-shirt is elevated to a luxury product, crafted in soft materials such as Sea Island, jersey and cellular warp knit cotton, and each product must pass stringent quality controls, which even include a metal detector test.

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