The story of Silvia Venturini Fendi’s Peekaboo bag: from tongue-in-cheek accessory to timeless design icon

Almost ten years on from its Milan debut, the Peekaboo continues to reinvent itself

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What makes a family heirloom? Passed down through generations, keepsakes take many forms. At Fendi, the playfully named Peekaboo handbag - first released a decade ago - has become a design icon to cherish.

“It is a timeless bag,” says creative director of accessories and menswear Silvia Venturini-Fendi who designed the bag with posterity in mind. “You buy a Peekaboo not only to wear now, but to wear in the future. One of your daughters will probably steal it from your closet!”

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