Cigarette cards: The life hacks of 100 years ago

WWI-era companies offer advice on how to light a match in the wind, how to stop a mad dog, how to make a fire extinguisher, and more

Cigarette pack
(Image credit: New York Public Library)

In the late 1880s, cigarette manufacturers began inserting stiffening cards into their paper packs of cigarettes to strengthen the containers. It wasn't long before they got the idea to put artwork, trivia, famous people, and pretty girls onto those cards, grouped into collectible series. The cards, which continued into the 1940s, are highly valuable now, with the most expensive (bearing the face of stringent anti-smoking baseball player Honus Wagner) selling for $2.8 million in 2007.

In the 1910s, Gallaher Ltd of Belfast & London and Ogden's Branch of the Imperial Tobacco Co printed "How-To" series, with clever hints for both everyday and emergency situations. From steaming out a splinter to stopping a mad dog, these cigarette cards told you the smart way to handle many of life's problems.

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Therese O'Neill

Therese O'Neill lives in Oregon and writes for The Atlantic, Mental Floss, Jezebel, and more. She is the author of New York Times bestseller Unmentionable: The Victorian Ladies Guide to Sex, Marriage and Manners. Meet her at writerthereseoneill.com.