Feature

The economics of Mother's Day: By the numbers

Americans are going to spend more than $2 billion showering their moms with flowers on Sunday

Some say motherhood is a thankless job. But this Sunday, America's kids, husbands, and grandkids plan to spend billions upon billions of dollars thanking the moms in their lives.

Here, a few more of the numbers behind Mother's Day:

$20.7 billionThe amount Americans will spend this Mother's Day, according to the National Retail Federation's Mother's Day spending survey

85.4 millionMoms in the U.S., according to the latest stats from the United States Census Bureau 

$168.94The average amount American consumers will spend on mom for Mother's Day 2013

$152.52The average spending last year. This year's figure is an 11 percent increase. 

3Mother's Day's ranking, after Christmas and Valentine's Day, in terms of the amount of money spent by U.S. consumers

5Father's Day's ranking

14.1Percent of buyers who plan to purchase electronics as Mother's Day gifts — the highest percentage in history 

$2.3 billionAmount expected to be spent on electronics for Mother's Day, up from last year's $1.6 billion 

$2.3 billionAmount expected to be spent on flowers this Mother's Day

16,182 Florist establishments nationwide in 2010, according to New York Citizen One

70,575 Employees at floral shops across the U.S

28.5Percent of Americans who will buy their gifts online this year

25.6Percent of Americans who bought Mother's Day gifts online last year

29.1Percent of shoppers who will buy Mother's Day gifts at discount stores

36 Percent of moms who would prefer to receive something homemade

24Percent of daughters who plan to give something homemade 

17Percent of sons who plan to give something homemade

Sources: Business PunditCensus, Credit DonkeyNational Retail Federation, New York Citizen One

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