WATCH: Conan O'Brien spices up Martha Stewart's Match.com profile

Team Coco has some fun re-imagining the domestic diva's online dating demands, and things get a bit kinky

Martha Stewart
(Image credit: Match.com)
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Martha Stewart has joined Match.com. That's a real thing. The 71-year-old media mogul says she turned to online dating after watching several employees find successful matches online, and after talking to her niece's new husband, Dan Slater, who kind of wrote the book on the topic, Love in the Time of Algorithms.

Call it snark or call it a loving homage, but Conan O'Brien has added his particular brand of humor to Stewart's online quest. "Rather than comment," though, says Mariella Mosthof at The Braiser, "he simply shared with the audience Martha's profile video, which was partly a declaration of her needs and desires, and partly a how-to, Martha-style." Watch Conan's spiced-up version of Stewart's profile above, but be warned that things get mildly kinky.

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Or, here's the real Martha Stewart discussing her decision to join the online dating world, on NBC's Today:

Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.