6 musicians who owe their success to YouTube

Even Justin Bieber has the video-sharing platform to thank for his fame

Justin Bieber
(Image credit: YouTube)

Now that Billboard and Nielsen have adjusted their Hot 100 rankings to include online video activity, music producer Baauer's viral sensation, "Harlem Shake," has topped the charts — something that would have been unimaginable were it not for his YouTube ubiquity. According to Nielsen, "Harlem Shake" has also already benefited from viral-video-influenced sales of more than 262,000 downloads. But while Baauer may be the first artist to directly benefit from the chart's new rules, plenty of other musicians have YouTube to thank for their success. Here, a look at six other artists who got their start with the help of the video-sharing platform:

2. Psy

Psy's chart-topping musical success in America came thanks to the South Korean rapper's outlandish viral "horse dance" video, which swept the world in 2012. "Gangnam Style" went on to rack up more than a billion YouTube views and a Guinness World Record — for most YouTube likes — to boot. Without a service like YouTube, it's safe to say a Korean-language pop song like "Gangnam Style" wouldn't have achieved the same level of worldwide ubiquity.

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3. Soulja Boy

Long before "Gangnam Style" was around to inspire a million parody videos, Chicago-born rapper Soulja Boy started a dance craze that culminated with his single "Crank That (Soulja Boy)," topping the Billboard Hot 100 in September 2007. Although the single was initially released independently, Soulja Boy's first major-label album, Souljaboytellem.com, went platinum.

4. Karmin

This duo of music-school graduates lit up the blogosphere with their poppy cover songs, scoring a 2011 appearance on The Ellen DeGeneres Show thanks to their viral cover of Chris Brown's "Look At Me Now." Not long after, Karmin nabbed a record deal with Epic and performed their own original songs on Saturday Night Live.

5. Julia Nunes

Multi-instrumentalist Julia Nunes grabbed the attention of YouTubers in 2008 with her impressive cover videos, in which she sang, played ukulele, and harmonized with herself as if she were a one-woman band. The entrepreneurial 20-something quickly got to work starting her own record label, opening for piano-rock stalwart Ben Folds and releasing three albums.

6. Bo Burnham

Perhaps more of a musical comedian than a pure musician, Bo Burnham began his comedy career in 2006 when he started posting humorous songs about everything from race to sexuality on YouTube. It wasn't long before Burnham was approached by an agent, performed stand-up on Comedy Central Presents (the youngest comedian ever to do so), went on a world tour, and released two comedy albums.

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Samantha Rollins

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.