Why Facebook is developing a location-tracking app

Hint: It involves ads

A new Facebook app will help both users and advertisers trying to sell to users.
(Image credit: Jan Haas/dpa/Corbis)

Facebook is developing a new location-tracking app that will silently follow where your phone (and thus you) are at all times, reports Bloomberg. The social network already records GPS coordinates whenever a user posts new status updates or photos, but this new application would apparently hum along in the background at all times, a lot like Apple's Find My Friends app or Google Latitude.

Details of this initiative remain sketchy, and Facebook declined to comment on Bloomberg's report. Still, in the past two years, Facebook has acquired Glancee and Gowalla, two location-based startups for mobile products. "A lot of what we had to do last year was simply to improve our mobile development process," said Mark Zuckerberg during an earnings call on Jan. 30. "The next thing we're going to do is get really good at building new mobile-first experiences."

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