The filibuster reforms Harry Reid supports

Inauguration weekend begins! Here are the headliners and headlines making news today:

Obama's campaign: Does Barack Obama's brand transcend politics? The Obama campaign apparatus will soon become .. well, the name will be announced today. Let's call it Organizing for Action for now. It will be a 501(c)4 and headed by campaign manager Jim Messina. Hotline's Josh Kraushaar is skeptical that the new group will help build support for Obama's legislative agenda, noting that past outside efforts failed and most of the members of Congress Obama has to convince are not partisan Democrats. OFA (OFA 3.0) means to do for Democrats what groups like Crossroads GPS tried to do for Republicans — serve as a central bank of money and direction for both short-term and long-term party crusades. It's ironically much easier to control a party's agenda from outside the party itself, thanks to a bunch of trends in American politics over the past three decades. Voting reforms, redistricting, legislative crusades, initiatives and referenda — the left will have a new compass to follow. Obama will not make the mistake that Bill Clinton did and leave the party (minus the actual party organization) weakened and listless.

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Marc Ambinder

Marc Ambinder is TheWeek.com's editor-at-large. He is the author, with D.B. Grady, of The Command and Deep State: Inside the Government Secrecy Industry. Marc is also a contributing editor for The Atlantic and GQ. Formerly, he served as White House correspondent for National Journal, chief political consultant for CBS News, and politics editor at The Atlantic. Marc is a 2001 graduate of Harvard. He is married to Michael Park, a corporate strategy consultant, and lives in Los Angeles.