'Radio Sex': Is Sirius XM getting desperate?

The satellite radio giant is rolling out a new channel. And its lack of subtlety may be a turn-off

Face the music… sex sells.
(Image credit: ThinkStock/Brand X Pictures)

Satellite radio network Sirius XM announced an eyebrow-raising addition to its lineup on Monday: Radio Sex. According to the press release, "the 24/7 channel features uncensored, explicit adult entertainment — live, call-in shows and storytelling hosted by some of the biggest names in the industry, as well as a variety of weekly shows taking listeners deeper into the world of adult entertainment than they have ever been before." This is mostly a rebranding of Sirius' Spice channel, "lest it be confused with a channel devoted to paprika or basil," I guess, says Lauren Ashburn at Daily Download. But seriously, Radio Sex? "How many network executives and marketing geniuses do you think it took to come up with that name?"

Let's face it, much of the media use sex to sell something, but at least they dress it up with some lace or bows or a little faux sociology. This is just the unvarnished version. [Daily Download]

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.