A strong start for holiday sales

Shoppers flocked to malls and spent record sums online over the Thanksgiving weekend.

Shoppers flocked to malls and spent record sums online over the Thanksgiving weekend, starting the holiday shopping season off at a robust clip. A record 247 million people visited stores or shopped online, and total spending hit an estimated $59.1 billion, 13 percent more than last year. Online spending on Black Friday alone topped $1 billion for the first time. Cyber Monday sales also set a new record, jumping 20 percent over last year to $1.5 billion. Some large retailers opened on Thanksgiving Day to entice shoppers with doorbuster deals. Michelle Huff lined up outside a St. Louis–area Toys R Us at 1:30 p.m. on Thanksgiving for the store’s 8 p.m. opening. “It cuts into family time,” she said, but shopping early is “a tradition.”

Expanding Black Friday sales into Thanksgiving isn’t a smart move for retailers, said Brad Tuttle in Time.com. Store foot traffic was up on Friday over last year while in-store sales were slightly down, “giving credence to the theory that many shoppers were there just for the purposes of browsing” and checking out goods they would buy online later.

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