Amazon's Kindle Paperwhite: The new must-have e-reader?

Just in time for the holiday shopping season, the Seattle-based e-tailer rolls out an impressively beautiful new reading device

Amazon CEO Jeff Bezos
(Image credit: REUTERS/Gus Ruelas)

When it was first announced in September, Amazon's new flagship e-reader, the Kindle Paperwhite, inspired a cheery chorus of wows from the tech press, mostly due to its innovative new "Paperwhite" display. The high-contrast e-ink touchscreen doesn't strain the eyes the same way an iPad display does, but still lets users read in the dark, thanks to a front-lit display. Now, tech product reviewers actually have their hands on the gadget, and they're noticing even more impressive features: A long-lasting battery that reportedly can go eight full weeks between charges; optional take-anywhere 3G (You'll pay $119 for WiFi only with ads; $139 for WiFi ad-free; and $179 for 3G); and access to Amazon's unrivaled selection of digital books and media. With the holiday buying frenzy just around the corner, is the new Kindle Paperwhite the e-reader to get?

It's the best e-reader there is: "The Kindle Paperwhite is the successor to a long line of innovative and daring products," says Joshua Topolsky at The Verge. The battery "more than lived up to Amazon's promises," the text and line art look "extremely crisp," and the new Paperwhite light is "uniform and well distributed," making it quite possibly the best screen on the market. Amazon's goal is to make "great reading devices for the masses, and with the Paperwhite, they just took the game to a whole new level."

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