The Indian women trawling the worst of the internet to train AI

Moderating AI content can empower women in rural communities – but traumatise them too

Indian Women AI
More and more Indian women are finding work as data annotators, helping fine-tune the behaviour of AI models
(Image credit: Illustration by Marian Femenias-Moratinos / Getty Images)

India has long been a “centre for outsourced IT support” but, with the arrival of AI, there are rising concerns for the welfare of female workers in the industry.

As tech companies move to reap the benefits of using remote workers or employing people at lower cost in smaller towns and rural areas, more and more Indian women are finding work as data annotators, said the BBC. They help “fine-tune” the behaviour of AI models, said Business Insider, by labelling content as “helpful” and “natural-sounding” or flagging it as “wrong, rambling, robotic, or offensive”. Much of the content they must view is violent, abusive and disturbing.

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Will Barker joined The Week team as a staff writer in 2025, covering UK and global news and politics. He previously worked at the Financial Times and The Sun, contributing to the arts and world news desks, respectively. Before that, he achieved a gold-standard NCTJ Diploma at News Associates in Twickenham, with specialisms in media law and data journalism. While studying for his diploma, he also wrote for the South West Londoner, and channelled his passion for sport by reporting for The Cricket Paper. As an undergraduate of Merton College, University of Oxford, Will read English and French, and he also has an M.Phil in literary translation from Trinity College Dublin.