Yahoo CEO Marissa Mayer's turnaround plan: 3 takeaways

The new head honcho unveils her strategy for rejuvenating the struggling company, but many investors and commentators say Yahoo is hopelessly muddled

Yahoo CEO Marissa Mayer
(Image credit: REUTERS/Stephen Lam)

This week, new Yahoo CEO Marissa Mayer unveiled her turnaround plan for the beleaguered company in a highly anticipated speech at Yahoo headquarters in Sunnyvale, Calif. Yahoo hired Mayer two months ago, hoping that the former Google executive could bring the Google touch to Yahoo, which has been losing an increasingly heated battle for advertising dollars. Mayer promised "an act of radical transparency" in presenting her plan, but the speech was closed off to the press. More worryingly for Yahoo, media reports (based on interviews with attendees) indicate that the strategy itself was frustratingly opaque. Here, 3 takeaways from Mayer's comeback pan:

1. Mayer tried to define what Yahoo is

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