Assess the damage. “Now there’s a reason to spend hours Googling yourself” or, better yet, to plug your name into 123people.com, “which digs up harder-to-find info.” You can tackle minor stains yourself, but if there’s “a lot to bury,” hire a pro like Reputation.com or ElixirInteractive.com.
Start cleaning. Scour your Twitter, Facebook, and other online accounts and delete any “dodgy” photos or comments you’ve posted. “If necessary, close down questionable accounts.”
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