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Twitter-guided trading

Twitter and Facebook are revolutionizing stock trading, said Ariana Eunjung Cha in The Washington Post. Wall Street analysts are increasingly incorporating data from social media and Internet search trends into their investment strategies. Five years ago, 2 percent of investment firms used “unstructured” data in trading decisions, such as scanning comments on Amazon to predict sales or tallying job listings on Monster.com to discern hiring trends. Today, “that number is closer to 50 percent.” Digital data is so valuable, according to the World Economic Forum, that it qualifies as a new class of economic asset, like oil. London hedge-fund manager Paul Hawtin monitors millions of Twitter postings each day. When tweets trend happy, he buys; when they trend anxious, he sells. His fund was up more than 7 percent in the first quarter. “Big data is fundamentally changing how we trade,” said financial services consultant Adam Honoré.

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