Can Amazon break into the fashion business?

Watch out, Saks: In its latest attempt to dominate the entire retail economy, Amazon is selling high fashion alongside its paperbacks, pet toys, and frying pans

Can Amazon break into the fashion business?
(Image credit: WWD/Condé Nast/Corbis)

Online retail giant Amazon has "wounded the publishing industry, slashed pricing in electronics, and made the toy industry quiver," says Stephanie Clifford in The New York Times. Now it's "taking on the high-end clothing business." CEO Jeff Bezos is wooing fashion houses and adding a site-within-a-site called MyHabit that uses new technology to showcase clothes on moving models. Amazon already sells luxury brands like Michael Kors, Vivienne Westwood, and Jack Spade, and the numbers are promising — after all, shipping costs for a $10 frying pan and a $1,000 designer shirt are the same, but the shirt yields a much higher profit. Can Amazon conquer high fashion?

Amazon is making all the right moves: I think Bezos and Co. are going to pull this off, says Amy Odell at BuzzFeed. "As an avid online shopper," I find the models-in-motion at Amazon's MyHabit a big selling point. The decision to turn MyHabit into a sleek, members-only site like Gilt Groupe may be crucial to winning over "notoriously finicky high-end brands." But perhaps Amazon's shrewdest investment was sponsoring this week's Met Ball, fashion goddess Anna Wintour's annual party. "Wintour is sure to return the favor."

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