Wine for Millennials

If market research is to be believed, today’s 20-somethings will be wine-industry saviors, said Jason Wilson in The Washington Post. Many members of the Millennial generation already buy at least one $20 bottle a month, and they’re more likely than older consumers to try unknown wines. Fortunately, you don’t have to be under 30 to appreciate some of the modestly priced wines that the industry is using to reel in this cohort.

2010 Bodegas Borsao Garnacha ($8). Inexpensive Spanish reds, like this “juicy, lively” grenache, “are the perfect gateway wines for newbies.”

2009 Bogle Petit Sirah ($10). This bold red is “consistently one of the best values from California.” It’s “rich, dark, juicy, tannic.”

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2010 Cupcake Chardonnay ($11). At our tasting, young people “gravitated toward this one,” a California creation that’s “zippy” and “not too buttery.”