Facebook's $5 billion IPO: By the numbers
Everyone from CEO Mark Zuckerberg to the graffiti artist who decorated Facebook's offices is about to get very rich off one of the biggest filings in tech history

Facebook finally filed to raise $5 billion in an initial public offering with the U.S. Securities and Exchange Commission late Wednesday afternoon. The social network, which began as a "decidedly private Harvard hangout, has begun the process of going absolutely, totally, unabashedly public," says John C. Abell at Reuters. The SEC-1 filing contains some startling revelations about the company, from its commitment to a "hacker manifesto" (the belief "that something can always be better and that nothing is ever complete") to the gargantuan paydays for a number of investors. Here's a look at Facebook's filing, by the numbers:
$5 billion
Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company
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$75 to $100 billion
Estimated overall value of the social network — which may command "a valuation more than five times higher than Google Inc.," says Bloomberg Businessweek.
$3.71 billion
Facebook's annual revenue
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85
Percentage of annual revenue in 2011 accounted for by advertising
12
Percentage of annual revenue in 2011 accounted for by Zynga, the third-party company responsible for the game FarmVille
$30.9 million
COO Sheryl Sandberg's compensation for 2011
$18.65 million
CFO David Ebersman's compensation for 2011
$1.49 million
CEO Mark Zuckerberg's compensation for 2011
$1
Mark Zuckerberg's annual compensation starting 2013, "following his idol Steve Jobs," says TechCrunch
28
Percentage of Facebook owned by Mark Zuckerberg; his personal worth could potentially grow to a "staggering" $24 billion
$500,000
Initial investment by billionaire Peter Thiel in 2004 in exchange for 44.7 million shares
$2 billion
Potential value of Thiel's shares post-IPO
$200 million
Potential payday for graffiti artist David Choe, who painted the interior of Facebook's first headquarter for shares instead of "thousands of dollars," says the New York Times
845 million
Active users on Facebook
425 million
Active monthly mobile users of Facebook products
2.7 billion
Average number of likes and comments per day
Sources: Bloomberg Businessweek, New York Times, TechCrunch, Reuters (2), USA Today, Wired
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