5 tips for Apple's new CEO Tim Cook

With the legendary Steve Jobs stepping down, everyone has a word of advice for the tech giant's new leader

Apple CEO Tim Cook
(Image credit: Justin Sullivan/Getty Images)

With the resignation of iconic Apple CEO Steve Jobs on Wednesday, COO Tim Cook was promoted to the top spot — triggering a flurry of "will Apple survive?" stories. Known for being an "operations genius," Cook has ably filled in while Jobs has taken multiple medical leaves, but some question Cook's worth as a visionary. What should Cook do to keep Apple on top? Commentators weigh in:

1. Hang on to top talent: "Ensuring that Steve Jobs' departure as chief executive is the only major exit from the company" is one of Cook's top orders of business, says Garett Sloane in the New York Post. A number of "key players" have left Apple of late, most notably retail chief Ron Johnson, and SVP of industrial design Jonathan Ive has recently "flirted" with leaving. "While no one is talking about a brain drain at Apple, there is the possibility that more executives, including those who were passed over for the top job, will leave." Cook needs to make sure that doesn't happen.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us