Will the NCAA finally fix college sports?

After a two-day retreat, the NCAA pledges bold, sweeping reform for its broken athletics system... but haven't we heard this all before?

President Obama poses with the 2011 NCAA Champion University of Connecticut team: The NCAA is vowing major changes to college sports' rules but critics are doubtful.
(Image credit: Chip Somodevilla/Getty Images)

For decades, college athletics and the body that governs them, the NCAA, have been plagued by scandal, arbitrary rules and punishments, shady academics standards, and the tension-filled irony that student-athletes bring in millions of dollars while not being able to earn money themselves. Debate about reform has yielded little action. But earlier this week, NCAA President Mark Emmert summoned dozens of university presidents and officials to tackle the problem anew. The leaders emerged from their retreat Wednesday promising a number of sweeping changes, from streamlining the 439-page NCAA rulebook to toughening academic standards. Will change finally come to the NCAA?

Nope. We've heard this before: "No one wants to stomach what true reform would look like," says Jon Solomon in The Birmingham News. When the Supreme Court ended the NCAA monopoly in 1984, letting individual schools and conferences negotiate their own television contracts, college sports became primarily about commercial entertainment. Earning money overshadowed academic and ethical standards. And any regulation that tries to change that deeply ingrained dynamic is doomed to fail.

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