Google's record-breaking traffic: By the numbers

Google has reached an "unprecedented milestone," becoming the first company ever to score more than 1 billion unique visitors to its websites in a single month. Here, a by-the-numbers look at Google's landmark May traffic:

1.009 billion

Unique visitors to Google-owned websites in May, according to data from tracking firm comScore, as reported by The Wall Street Journal. That traffic includes visitors to Google's search engine, its Gmail service, Google News, YouTube, and other sites.

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180 million

Unique visitors to Google-owned sites by U.S. users in May

8.4

Percentage increase in visitors to Google sites over the past year

14.3

Percent of Google visitors coming from India, according to CNET

13.5

Percent of Google visitors coming from South Africa, according to CNET

496 million

Unique visitors to Google sites in early 2006, when comScore first began tracking such data

905 million

Unique visitors to Microsoft-owned sites in May, the second-highest total behind Google

15

Percentage increase in visitors to Microsoft sites over the past year

714 million

Unique visitors to Facebook in May

30

Percentage increase in visitors to Facebook over the past year

250 billion

Minutes users spent on Facebook in May, up 66.6 percent over the past year. The "battle for Internet revenue" is shifting, says Amir Efrati in The Wall Street Journal, as "marketers are increasingly focused on the amount of time Internet users spend on a site," making the data on unique visitors only "somewhat symbolic."

204 billion

Minutes users spent on Microsoft sites in May, down 13.6 percent over the past year

200 billion

Minutes users spent on Google sites in May, up 13 percent over the past year

Sources: CNET, Huffington Post, Mashable, PCMag, Wall Street Journal