POM Wonderful Presents: The Greatest Movie Ever Sold
The charming filmmaker of Super Size Me becomes a super salesman in his latest documentary about product placement in movies.
Directed by Morgan Spurlock
(PG-13)
***
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Morgan Spurlock has “undeniable star quality,” said Stephen Holden in The New York Times. The charming filmmaker who put himself on a strict McDonald’s diet in Super Size Me doesn’t even have an important point to make in his latest documentary: Starting with its title, which he sold to a juice company for $1 million, this romp is an exploration of product placement in movies that Spurlock funded in full by selling cross-promotions. But if few of the movie’s findings surprise, audiences are at least treated to the spectacle of Spurlock, “armed with clever storyboards, selling his ideas with an enthusiasm and skill that would put Don Draper of Mad Men to shame.” Still, the ease with which he lands sponsors drains the project of tension, said Ethan Gilsdorf in The Boston Globe. Spurlock “attempts to jack up the drama by professing a crisis of conscience,” but even a heart-to-heart with Ralph Nader doesn’t prove he’s guilt-ridden. It’s not the ideas that fascinate, anyway, said Mark Holcomb in The Village Voice. When Spurlock sits down with various marketing teams, it’s the corporate side’s desperation that keeps me watching.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Gandhi arrests: Narendra Modi's 'vendetta' against India's opposition
The Explainer Another episode threatens to spark uproar in the Indian PM's long-running battle against the country's first family
By Harriet Marsden, The Week UK
-
How the woke right gained power in the US
Under the radar The term has grown in prominence since Donald Trump returned to the White House
By Chas Newkey-Burden, The Week UK
-
Codeword: April 24, 2025
The Week's daily codeword puzzle
By The Week Staff