A Google a Day: The trivia game that encourages cheating

It's considered unsportsmanlike to find the answers to quizzes and puzzles using search engines, but that's not the case with a new challenge launched by Google itself

A Google a Day is a daily trivia question tricky enough to require savvy and persistent Google searching.
(Image credit: Screen shot, Google)

Hardcore trivia geeks and puzzle solvers usually frown on anyone who searches the Web for answers, but this week Google introduced a daily one-question brain teaser that promotes reliance on the company's search engine. Here, a guide:

What is this new trivia game?

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Is cheating really encouraged?

To a point. The idea is to promote strategic Googling, and the search giant has built in social elements, allowing stumped users to ask their friends for help via e-mail, Buzz, Facebook and Twitter. But the trivia site itself, which otherwise resembles Google's main page, eliminates spoilers by suppressing posts revealing the correct answers. The puzzle search is powered by what the company calls Deja Google, a "wormhole inspired time machine that enables you to solve today's puzzle spoiler free by searching the internet as it existed before 'A Google a Day' was launched."

Why is Google getting into trivia?

"Over time, Google has realized that people aren’t using Google to its full potential," says Ken Denmead at Wired. "Like taking your Lamborghini Miura to the corner store to pick up a lottery ticket, folks haven’t been truly putting the search engine through its paces." Google itself confirms this: "We hope A Google a Day triggers your imagination and helps you discover all the types of questions you can ask Google—and get an answer," says Dan Russell, a Google user experience researcher, on the company's official blog.

So is this just a marketing gimmick?

Well, "either this is some seriously weak-sauce PR, or Google is positioning itself as the puzzle arbiter of the next generation," says Kit Eaton at Fast Company. But the game may backfire, says Jared Newman at PCWorld, and expose "a weakness in traditional search." As the battle between IBM's Watson and human "Jeopardy!" champions revealed, someday all computers may be able to answer "complex trivia questions such as the ones Google is asking," rendering keyword searches obsolete. For now, though, the site is "fun and doesn't take too much time (if you're an avid searcher)," says Whitney Matheson at USA Today.

Sources: CNN, Wired, Google Blog, Fast Company, PCWorld, USA Today