Irony alert: Gap's 'Feed USA' bag... made in China
It's plastered with American symbols, and proceeds to go to an American charity. But it was not produced on American soil

The irony: Gap's line of "Feed the USA" bags are heavy on patriotic fervor — designed by George W. Bush's niece, Lauren, they're "decked out with stars, stripes and maps of America on the outside." What's more, for every bag purchased, Gap donates $5 to "improve school food and nutrition education in America." The problem with this seemingly well-intentioned product? Despite marketing boasts that the items were also made in America, some of the bags in the line were manufactured in China — as their labels clearly state. Gap has since apologized for its "inaccurate messaging."
The reaction: "Oh, Gap. Like an old pair of jeans, you have been broken," says Maureen O'Connor at Gawker. First the company had to deal with a "logo misstep" two months ago, and now this. But "at least someone's feeding the Chinese kids? U-S-A! U-S-A!" This is a "frustrating" oversight on Gap's part, says Verena von Pfetten at Styleite. Also, it seems suspicious that the items in question quickly sold out on Gap's website — how "very, very coincidental."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
5 exclusive cartoons about Trump and Putin negotiating peace
Cartoons Artists take on alternative timelines, missing participants, and more
By The Week US Published
-
The AI arms race
Talking Point The fixation on AI-powered economic growth risks drowning out concerns around the technology which have yet to be resolved
By The Week UK Published
-
Why Jannik Sinner's ban has divided the tennis world
In the Spotlight The timing of the suspension handed down to the world's best male tennis player has been met with scepticism
By The Week UK Published