Issue of the week: Avoiding the deflation trap

Bankers and some big-time investors are becoming concerned about a deflationary cycle in the economy.

Even the Fed’s fiercest inflation hawks are changing their tune, said Sewell Chan in The New York Times. James Bullard, president of the St. Louis Federal Reserve Bank, is best known for urging the Fed to increase interest rates at the first sign of inflation, “the central bank’s traditional enemy.” So when he writes, as he did in a paper last week, that deflation is a grave threat to the U.S. economy, policymakers listen. The paper, “ominously titled ‘Seven Faces of the Peril,’” sketches a frightening scenario, said Neil Irwin in The Washington Post. “In a deflationary cycle, a weak economy leaves companies little ability to raise prices for their goods.” Anticipating lower prices, “households and businesses hold onto their cash rather than spend it, creating a self-reinforcing cycle of misery.”

The prospect scares even big-time investors, said Gregory Zuckerman in The Wall Street Journal. Bill Gross, who runs the $239 billion Pimco Total Return Fund, notes that the U.S. consumer price index has fallen 0.1 percent, annualized, over the past two years. “Deflation isn’t just a topic of intellectual curiosity,” Gross says. “It’s happening.” And not just in the U.S. Around the world, austerity is the watchword, as governments slash debt, raise taxes, and aim for zero inflation. This large-scale penny-pinching “could cripple global economies and world stock markets.”

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