'Mad Men' season 4's bewitchingly 'symbolic' poster
In AMC's new 'Mad Men' promos, Don Draper gazes pensively out the window of an unfurnished office. What could it possibly mean, ask media obsessives

Deprived Mad Men fans will finally discover how ad-man Don Draper fares without the establishment trappings of old-school firm Sterling Cooper when the fourth season of AMC's Mad Men begins on July 25. Already, the series' new poster — showing Draper (Jon Hamm) gazing moodily out the floor-to-ceiling glass window of an unfurnished office — is exciting commentary (much like Season 3's much-debated promo image of Draper seemingly adrift in water). Here, three theories on the deeper meaning behind AMC's latest promotional effort:
Don's starting over in full view of the world: The message is clear, says Michael Ausiello at Entertainment Weekly. "Don Draper is starting over." Having gone through a "major tectonic shift in both his personal and professional lives" at the end of the last season, he will now contemplate what defines him as a person. Given that he's facing out the window, might that include a "exhibitionist subtext"?
Don's trapped in the spotlight's glare: "The windows don't close," notes James Wolcott at Vanity Fair. Apparently "divesting himself of wife and kids and Sterling Cooper" does not make Don Draper feel any less "trapped." The blinding sunlight flooding through the windows "has an almost oppressive force and clarity." Perhaps in the fourth season, Don will regret leaving the "secretive shadows."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Don is inconsistent, unpredictable, and possibly suicidal: This poster is "loaded with symbolism," says Judy Berman at Flavorpill. Note that Don, "so afraid of putting down roots," has not furnished his office. With a "lit cigarette and no ashtray," he's "liable to burn down the whole damn place (literally or figuratively)." Or perhaps he's "contemplating whether to jump out the window, Wall Street suicide-style." Naturally, we'll be tuning in.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - March 30, 2025
Cartoons Sunday's cartoons - strawberry fields forever, secret files, and more
By The Week US Published
-
5 hilariously sparse cartoons about further DOGE cuts
Cartoons Artists take on free audits, report cards, and more
By The Week US Published
-
Following the Tea Horse Road in China
The Week Recommends This network of roads and trails served as vital trading routes
By The Week UK Published