In 1983, former Pepsi executive John Sculley was hired as CEO at then-struggling Apple, tasked to whip the company into shape and oversee founder Steve Jobs' creative efforts. But things didn't go as planned, says Thomas E. Weber in The Daily Beast. The two men clashed, leading Sculley and Apple's board to oust the difficult-to-manage Jobs. Ten years later, Jobs was brought back in a desperate bid to save the company, and — following a winning streak that has included the iPod, iPhone, and iPad — Apple is now the largest tech firm in the world. Though Jobs still won't speak with him, Scully gives his former adversary full credit for the company's success. Here, an excerpt:
"Sculley says he accepts responsibility for his role but also believes that Apple’s board should have understood that Jobs needed to be in charge. 'My sense is that it probably would never have broken down between Steve and me if we had figured out different roles,' Sculley says. 'Maybe he should have been the CEO and I should have been the president.'...
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