"Note to the RNC: you're trying way too hard," said Steve Benen in Washington Monthly. The party's relaunched website, GOP.com, is an embarrassing monument to phony hipness and artificial diversity -- RNC Chairman Michael Steele's first blog entry ran under the headline, "What up?" And there were glitches galore -- including a page on the party's accomplishments that didn't list a thing after 2004, and a page on "future leaders" of the party that was "literally blank."
You're missing the potential of GOP.com, said James Richardson in RedState. The website -- part of Steele's ongoing rebranding campaign -- is a social networking platform for conservative activists that could inject new energy and capabilities into Republican grassroots efforst. The idea is to tap into "the organic activism that gave way to Tea Parties across the nation," and magnify it.
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