Changing habits: A bright side to the recession?

Americans are coping well with the recession—many have changed their spending habits and debt-related stress is actually 12 percent lower than in 2008.

Unemployment is at a 26-year high, nest eggs are cracked, and home values are under water, but many Americans are surprisingly upbeat, said Jeannine Aversa in the Associated Press. “Chalk it up to the power of positive thinking, combined with people saving more, spending less, and trimming debt to cope with the recession.” In fact, debt-related stress among Americans is currently 12 percent lower than in 2008, according to a new AP-GfK poll. “People are doing things that make them feel they are taking charge of their lives again,” says Patricia Drentea, of the University of Alabama at Birmingham, who studies debt and stress.

No doubt the recession has been a dose of cold water for many budget-averse Americans, said Kimberly Palmer in U.S. News & World Report. But will this new “moderation” continue after the economy bounces back? Perhaps for some, says John Quelch, a professor at Harvard Business School. Ultimately, he expects that “up to 10 percent of consumers will change their behavior on a sustained basis,” though their reasons may not be solely financial. While necessity has driven a shift toward thrift, many newly minted savers claim to be happier now than during their days of unchecked spending. “People have kind of woken up, and they feel the things they consumed don’t match who they are and their identity,” says Robbie Blinkoff, principal anthropologist at Context-Based Research Group.

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