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Why Lindsay Lohan is still famous; Climate change is shrinking sheep; A pill to extend life; Fighting Alzheimer’s with coffee; Advantage, Travolta

Why Lindsay Lohan is still famous

Ever wonder why certain celebrities can be “famous for being famous”—even if they have no discernible talent, or if their talent has long faded? The answer, a new study suggests, is that people eagerly seize on celebrities like Lindsay Lohan or Paris Hilton because they’re desperate for a common topic to talk about. To better understand the nature of fame, researchers at Stanford University chose to study the relative celebrity of baseball players instead of movie stars or singers, since the players’ achievements on the field could be objectively measured and compared to their stardom. A group of volunteers was given a list of players and their statistics and asked to strike up e-mail conversations with other volunteers. Two-thirds chose to discuss well-known players such as Ken Griffey Jr., even if they were long past their prime, while ignoring obscure players who put up great numbers, like Miguel Cabrera. Even the more baseball-savvy participants gravitated toward the stars. “The very experts who could inform everyone else don’t,” lead researcher Nathanael Fast tells New Scientist. “They actually keep feeding them the information they already know, because that helps establish a connection.” It’s that hunger for connection, researchers say, that creates such huge audiences for stories about Lindsay Lohan’s latest meltdown, Jon and Kate’s marital woes, or Michael Jackson’s death. We know it will serve as social currency, and connect us to a larger national conversation.

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