Ticketmaster's 'paperless' ploy

Starting with Miley Cyrus fans, Ticketmaster is rolling out paperless tickets that will quash scalping—and concertgoers' options

Ticketmaster's plan to go paperless, starting with Miley Cyrus' fall tour, will help Ticketmaster more than music fans, said Jon Healey in the Los Angeles Times. The new "paperless" tickets can only be redeemed at the door by the person who bought them, with the purchasing credit card and a photo ID. If you can't go, too bad—you can't even give the tickets away. That's a pretty big "power grab."

Actually, "Ticketmaster’s plan makes sense," said Yinka Adegoke in Reuters. It brings the company "into the '90s," when airlines started going ticketless, a change that resulted in better service. For starters, this should "thwart scalpers," and kill one of Ticketmaster's "more unpopular surcharge practices": charging customers for the convenience of printing their own tickets.

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