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United States

Sacramento

Your ad here: Cash-strapped California has devised a novel but controversial plan to raise money: Selling advertisements on electronic freeway signs used for Amber Alerts and other emergencies. Gov. Arnold Schwarzenegger says the state could make millions by allowing ads when the signs are not in use for emergencies, funding much-needed safety improvements. But critics say the potential revenue is not worth the costs of tempting drivers to take their eyes off the road. “The biggest issue with digital billboards is they are enormously distracting,” said safety advocate Kevin Fry. Others have expressed concern that commercial messages would increase visual clutter and change the purpose of a system meant to save children and help drivers. “If we need to do this to get money,” said Ted Wu of the Coalition to Ban Billboard Blight, “maybe the state should go ahead and open a brothel.”

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