Why Gravity Payments could be setting a business model for the future

The Seattle-based company shows that better pay doesn't destroy the bottom line

Gravity
(Image credit: (Facebook.com/Gravity))

Depending on whom you ask, Dan Price is either a saint or a sap.

This week, the 30-year-old CEO announced he would raise the yearly wages of all 120 of his employees to a minimum of $70,000. That company — the Seattle-based Gravity Payments, which processes credit-card transactions — currently pays an average salary of $48,000. One hundred of its employees will see a pay increase, and 30 of those will see their pay double.

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Jeff Spross

Jeff Spross was the economics and business correspondent at TheWeek.com. He was previously a reporter at ThinkProgress.