Target is abolishing boy/girl toy labels. Here's why kids' clothes should be next.

My daughter should be able to wear a dress emblazoned with fire trucks, not just princesses

More stores need a section that looks like this.
(Image credit: iStock)

Liberal parents did some celebratory fist pumping when Target announced last week that it ​would bend to customer criticism and stop separating toys into boys' and girls' sections.

It's heartening that Target is bringing its floor plans into the 21st century, where — I hope — it's a given that some little girls play with cars and some boys like dressing up Elsa dolls. But if the retailer really wanted to advance equality of the sexes for kids, they'd tear down the gender divide in their children's clothing section.

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Ruth Margolis
Ruth ​Margolis is a British ​journalist living in the U.S. Her work has appeared in ​The Guardian, ​The ​Daily Telegraph and BBCAmerica.com.