How Twitter is warping your favorite TV shows

Network executives are increasingly obsessed with Twitter buzz — but it comes at a heavy creative price

The Twitter warp.
(Image credit: Illustration by Lauren Hansen | Images courtesy iStock, Facebook.com/ScandalABC, Twitter)

The rise of social media has fundamentally altered the way viewers interact with shows. For decades, the only way a fan could express love for a TV show was through a P.O. Box. Now, fans can directly reach showrunners, writers, producers, and actors in the split-second it takes to send a tweet.

Twitter is here, and it's not going away. Whether this newfound accessibility helps or hurts television remains an open question, one that largely rests on how TV's Powers That Be use this new tool.

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Alice Walker

Alice Walker writes about arts, entertainment and culture. She contributes regularly for Over The Moon, Elite Daily, and Bustle, where she is a weekly television columnist.