Facebook's face-plant

Facebook's commitment to fighting misinformation is far from clear. Let's analyze the social network's stumbles ...

Mark Zuckerberg.
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"Facebook can't get its story straight on fake news," said Alfred Ng and Joan Solsman at CNET. The social media giant hosted a group of tech journalists at its Manhattan offices last week, with the aim of showcasing its efforts to fight misinformation. But the company's commitment to that battle is far from clear. When asked how the platform could claim to be tackling fake news while simultaneously allowing the fringe-right conspiracy site Infowars to operate a page with nearly 1 million followers, Facebook News Feed head John Hegeman replied that Infowars hadn't actually broken Facebook's rules. The company does ban outlets that promote violence and hate speech, he explained, but "just being false" doesn't violate Facebook's standards. Facebook, he added, is a place for different publishers with "different points of view." But Infowars doesn't simply produce "different points of view," said Oliver Darcy at CNN. It deliberately spreads false information: It has suggested that the Sandy Hook massacre was a hoax staged by child actors and that NASA is running a child sex slave colony on Mars. Facebook later clarified that it does down-rank demonstrably false content, so that those posts won't appear at the top of news feeds, but will not interfere with users' "free expression."

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Facebook is right not to ban Infowars, said Theodore Kupfer at National Review. That would simply make a martyr of its founder and main host, Alex Jones, and "further radicalize his fans." When social media sites boot "marginal but popular users," they risk splintering our shared online ecosystem even further and driving disillusioned users to sites "where gleefully prejudiced or otherwise marginal politics are the norm. This is a scenario we should want to avoid."

For now, Facebook has no incentive to change its "milquetoast method" of dealing with fake news, said Maya Kosoff at Vanity Fair. Because despite a steady stream of negative stories about the platform — that it handed users' private data to advertisers and suspect political consultancies; that it allowed Russian propaganda to run rampant during the 2016 election — business is booming. Facebook notched record profits earlier this year, and its stock price is now at an almost three-year high. The company will continue to enable the "spread of low-truth stories intended to mislead" until doing so hurts "its ability to turn a profit."