Travel: Few hints of spring for a battered industry

What does 2021 have in store for the tourism industry?

An airplane.
(Image credit: Moostocker/iStock)

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Prospects for a swift travel rebound are dimming, said Mike Cherney and Eric Sylvers at The Wall Street Journal. After the worst year for tourism on record, the arrival of COVID-19 vaccines was expected to be "the great panacea" in 2021. "But at current vaccination rates, less than 20 percent of the world's population is expected to be inoculated this year," according to recent estimates. The spread of coronavirus variants from places like South Africa, Brazil, and the United Kingdom means governments will remain cautious before easing travel restrictions, and many travelers appear hesitant to begin booking trips again. Air tickets issued for international travel in the coming six months actually fell in February. Overall, they remain down 85 percent from this time in 2019. One travel data company projects travel bookings will stay below 2019 levels until 2024. The recovery in Europe will be "even slower."

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Already-vaccinated seniors aren't hesitating, said Debra Kamin at The New York Times. In fact, Americans 65 and older are "leading a wave in new travel bookings." At the Foundry Hotel in Asheville, North Carolina, "reservations made with the hotel's AARP promotional rate were up 50 percent last month." And it's not just domestic travel. A luxury cruise operator in the Galápagos Islands said that "70 percent of his booking inquiries have come from guests over 65" since Jan. 1. "Wide-open, remote places" seem to be the most popular picks, said Nikki Ekstein at Bloomberg. African safaris are quickly filling up for the summer. One travel site said bookings to Antarctica are actually up 25 percent since before the pandemic.

"The travel bug seems certain to outlast the virus," said The Economist, and tourism could end up improved. Destinations will boast about safety and hygiene as much as their "scenery, cuisine, and beaches." Flexible rebooking policies at many travel companies and airlines seem likely to stay, as well as dynamic pricing that better matches supply and demand. COVID has also given countries "the opportunity to reset tourism" to be more sustainable and economically equitable, turning "a bruised and battered industry into a better one."

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