The daily business briefing: August 1, 2023

San Francisco makes Elon Musk take down the flashing 'X' over Twitter HQ, a Georgia utility starts up America's first totally new nuclear reactor in decades, and more

A giant 'X' sign above the HQ of what was formerly Twitter
More than two dozen people complained about a flashing X sign above the building housing Elon Musk's company
(Image credit: JULIE JAMMOT / AFP via Getty Images)

1. Musk forced to take down flashing 'X' over Twitter HQ

Construction crews on Monday dismantled a giant flashing "X" sign from the roof of the San Francisco headquarters of billionaire Elon Musk's social media company, formerly known as Twitter. The city's Department of Building Inspection received two dozen complaints after Musk rebranded the company and put up the sign over the weekend. "SHUT IT OFF!!" one complaint said. "It is currently flashing rapidly and extremely brightly. It is creating a massive nighttime nuisance and making it hard to sleep." Several people said they couldn't block out the flashing strobe light, even when they closed their blinds. "Subtlety is not (Musk's) strength," said Sam Chand, who lives across the street from the building.

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Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.