Cadbury calls time on Christmas chocolate coins
Cost and 'fiddly' foil wrappings bring production to a halt as consumers turn to cheaper rivals

A free daily digest of the biggest news stories of the day - and the best features from our website
Thank you for signing up to TheWeek. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Christmas stockings across the country will be left one item short this year, after Cadbury announced that it is to stop making chocolate coins.
Sales had been falling, the company said, because customers were choosing to buy cheap rival coins from Lidl, Aldi and Poundland instead.
A company spokesperson told the Daily Telegraph that wrapping gold foil around pieces of chocolate was a "fiddly" task.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
And the traditional gold colour of the wrapping made it hard for consumers to distinguish between coins made by Cadbury – known for its purple livery – and those made by other brands, he added.
"We are sorry to see the coins go, but that's business," the spokesman said.
The decision provoked an outpouring of nostalgia and dismay on social media.
Some felt that there was now little point in continuing with Christmas festivities:
may as well cancel Christmas if Cadbury's aren't bothering with chocolate coins anymore — Lauren (@laurenchurcher) October 28, 2014
The Telegraph's Harry Wallop accepted that Christmas would go ahead, but suggested it was entering a brave new world:
FULL CHOCOLATE COINGATE LAID BARE "@DanTLHyde: End of an era as Cadbury discontinues chocolate coins http://t.co/7uEiiEERF7" — Harry Wallop (@hwallop) October 27, 2014
And while the decision comes four years after Cadbury was taken over by the American company Kraft, other observers saw signs of a political conspiracy:
@hwallop I blame Europe — Donna Clark (@DonnaClark7) October 27, 2014
Continue reading for free
We hope you're enjoying The Week's refreshingly open-minded journalism.
Subscribed to The Week? Register your account with the same email as your subscription.