How your small business can recover from setbacks

All SMEs get knocked back from time to time. Here's how to turn adversity to your advantage

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(Image credit: Creative Commons image by Anders B)

The path to the top is never easy in business, and some of today's biggest success stories have previously flirted with oblivion. Apple, for example, suffered 12 years of losses before Steve Jobs returned in 1997 and set it on course to be the world's most valuable company.

Nor is it just the giants who can turn hardship to their advantage. When Anita Roddick set up the Body Shop it was located between two funeral parlours. They objected to the name and tried to close her down. Instead of allowing her fledgling business to go to the wall she fought back, telling a local paper she was a woman entrepreneur under siege. The story created a storm of valuable publicity, and Roddick went on to oversee an empire of 700 shops.

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