The daily gossip: Prime Video is getting ads unless you pay more, Lizzo accepts humanitarian award after being sued again, and more

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Morfydd Clark in 'The Lord of the Rings: The Rings of Power'
Watching Prime Video without ads will soon cost another $3 a month
(Image credit: Matt Grace / Prime Video)

1. Prime Video is getting ads unless you pay more

We'll be back to Middle-earth after a word from our sponsor. "Limited advertisements" are coming to Prime Video shows and movies starting in early 2024, Amazon announced on Friday. At that point, the streamer will require subscribers in the U.S. to fork over an additional $2.99 per month if they want a "new ad-free option." The "aim" is to have "meaningfully fewer ads than linear TV and other streaming TV providers," per the announcement. Amazon described this as part of its effort to "continue investing in compelling content and keep increasing that investment over a long period of time," and it comes after Prime Video debuted shows like "The Lord of the Rings: The Rings of Power," which is reportedly the most expensive TV series of all time. Get ready for Galadriel to take on the lord of the onion rings, brought to you by Burger King. Prime Video

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.