Trump lost, but his tactics keep on winning

A new Super Bowl ad embraces the former president's legacy

Donald Trump.
(Image credit: Illustrated | Getty Images, iStock)

Longtime Republican bigwig and former hedge fund CEO Dave McCormick once seemed to be at least Never-Trump adjacent, though perhaps not fully Never-Trump.

A few weeks after the Jan. 6 insurrection, for example, he suggested it was time for his party to find its way back from the violent depths to which it had descended. "You have to start with the recognition that what we saw at the Capitol was just horrific and will be a dark chapter in American history," McCormick said in comments recently unearthed by The Bulwark, "and something … hopefully will wake us all up to the need for being able to bring our disagreements together and find unity and agreement." Former President Donald Trump, he said, had "a lot of responsibility" for the nation's divisions.

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Joel Mathis, The Week US

Joel Mathis is a writer with 30 years of newspaper and online journalism experience. His work also regularly appears in National Geographic and The Kansas City Star. His awards include best online commentary at the Online News Association and (twice) at the City and Regional Magazine Association.