A string of artists including Meghan Trainor, Zayn and the Pussycat Dolls have cancelled planned US concert tours due to low ticket sales. This wave of “blue dot fever” – named after the blue dots that represent available seats in venue seating charts – is being blamed on tightening consumer budgets and the waning power of nostalgia.
Why are seats not selling? There are “signs that consumer tolerance for high prices is breaking and a correction is taking place”, said The Times. The average price of a ticket for the top 100 worldwide tours last year was $132.62 (£98.14), an increase of 39% since 2019. After the Covid pandemic, there was “such pent-up demand that it was really easy to tour and everybody was making a lot of money”, said J.R. Lind from concert data analyst Pollstar. Now, there’s a “little bit of coming back to Earth”, and affordability is “going to start affecting concerts”.
Why are ticket prices so high? “Three key factors” are at play, said Rolling Stone: “dynamic pricing, rampant scalping, and one dominant company, Live Nation, controlling every source of revenue, including beer, food, parking and Ticketmaster service fees”.
High ticket prices are also a result of the soaring costs of touring. The current surge in petrol and diesel prices “can quickly change the math for tours that depend on long-haul logistics”, said the San Francisco Chronicle.
Who is most affected? “Mega-stars and must-see tours continue to sell,” said the San Francisco Chronicle. But for smaller or older artists, “streaming popularity, nostalgia or social media buzz does not always translate into thousands of $100-plus seats”.
Yet in 2024, Oasis “sold out its first North American tour since 2008 within an hour”, said Newsweek, and Coldplay, Hilary Duff and My Chemical Romance are among other “nostalgia” acts that “have seen huge demand for live concerts”. New Level Radio CEO Nathan Green argues that more artists should consider downsizing, “even if it means smaller venues and more nights”. All these “empty seats are a sign to every fan that the hype was bigger than the act”, he told the news magazine.
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