Millions of dating app users have “grown used to vetting partners with the flick of a finger”, said Catherine Pearson in The New York Times. But Bumble has “announced plans to kill off the swipe feature”, while newcomer app Breeze is taking another route.
Ending ‘superficial, snap judgements’ Many users are experiencing “dating app burnout”, said Pearson. In a bid to tackle the issue, Bumble is losing the swipe function and embracing AI-powered algorithms to re-engage those who “crave an experience that feels less overwhelming and more purposeful”. The aim is to “end superficial, snap judgements”.
Meanwhile, “Breeze is a welcome disruptor in the dating app landscape,” said Isabella Silvers in The Telegraph. Since launching in Europe in 2020, after winning investment from the Dutch version of “Dragon’s Den”, the app has clocked up more than two million downloads. Users join “matching pools” that bring together “like-minded daters”, based on everything from hobbies (“outdoor lovers”) to niche interests (“rat owners/lovers”). So far, Breeze has arranged more than 737,000 dates, “resulting in 10 babies – that it knows of”.
‘Evidently working’ The key to Breeze’s success seems to be “payment and consequences”, said Silvers. Users receive a “select number of profiles” at 7pm every day. After accepting a match, they specify their availability and pay a £9.50 deposit to secure a drinks date (or £4.50 for a “walk and talk”), “before being allowed to make a decision on anyone else”. The chat function for matched users is only opened up four hours before the date – prompting last-minute date confirmations, rather than “meaningless messaging”.
Breeze is “evidently working”, especially in the Netherlands, where it’s “the third most popular and fastest-growing” dating app, said Lydia Spencer-Elliott in The Independent. “But can it save Britain’s dismal dating scene?” It can certainly save us from being stood up or ghosted or “strung out” for weeks with no follow-through. But “what it absolutely can’t save” us from “is ourselves”. It’s “knackering” to keep “riding the rejection rollercoaster of the dating-app landscape” – and, sometimes, “the best remedy is to give it all a rest”.
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