A vicious war of words has broken out in Windsor over a cafe giving a “Lycra discount” to cyclists. The 10% concession on food and drink has led, say some angry residents, to the royal Berkshire town being swarmed by middle-aged men on bikes.
Cinnamon Cafe’s cyclist-friendly discount has made it “something of a place of pilgrimage for two-wheeled travellers”, according to Metro. The “Lycra discount” has been such a success, said The Telegraph, that the Berkshire town has become “the centre of a wildly popular endurance test” called the “Bun Run”: a 62-mile ride from London to Windsor and back, stopping off at the cafe midway for a restorative cinnamon bun.
But the town’s new-found status as a cyclists’ Mecca has “divided opinion” among locals. Some say the roads around Windsor have “become overrun with pelotons of middle-aged men in Lycra – known as Mamils – at weekends”. “When there’s a whole bunch of them, you can’t get past in the car,” said 84-year-old resident Hugh Nixon. “It’s like trying to pass a caravan.”
The cafe’s owner, Ian Jones, is baffled by the backlash. “We’ve been offering the discount for 15 years,” he told Cycling Weekly. “Fifteen years and it’s still controversial.”
The story is the “latest chapter in the bizarre culture war between cyclists and drivers”, said Cycling Weekly. And the online fans of two-wheeled travel haven’t held back. “Ditch the car, get on your bike and enjoy life a bit more” wrote one unimpressed commenter under Metro’s write-up.
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