The next time you buy an action figure or doll for your child, you may feel some extra pain at the checkout register. President Donald Trump's tariffs have begun to have a tangible effect on many foreign-made goods, and toys will be hit hard. Since a majority of toys in the U.S. come from China, one of the primary countries targeted by the tariffs, economists say the price for the next big plaything may keep increasing.
Record-setting price hikes The price of toys, games and playground equipment increased 2.2% in the weeks after Trump began implementing his across-the-board tariffs, said the U.S. Bureau of Labor Statistics. This represents a record price increase for toys and is significantly higher than the 0.1% total inflation rate.
These increases "capture the period after Trump unveiled his global reciprocal tariffs in April," and experts say it's a "gloomy indication of what's to come for the toy industry," said The Independent. This is especially true given that about 75% of toys sold in the U.S. are from China, as "tariffs on Chinese imports, which at one point rocketed to 145%, are currently at 30% until mid-August."
Here to stay Analysts say the toy industry, which "relies on a steady flow of relatively low-priced imports, offers clues into how higher costs could soon ripple through the economy," said The Washington Post. And while the Trump administration "gave the toy industry an exemption from the 25% tariffs on China during his first term, it has offered no such carve-outs this time around."
As a result, the "assumption that families will respond to higher costs by buying fewer toys has upended holiday plans for retailers," said the Post. Many toy stores are "treading cautiously, sticking to classics such as board games and dolls, and lower-priced games and craft supplies" instead of big-ticket items. They are also "doubling down on bestsellers and not trying anything new this year, because we just don't know what's going to happen," said Amy Rutherford, the owner of Pippin Toy in Alexandria, Virginia, to the Post. Consumers are "already moving to lower-dollar items, and I think that will continue." |