Last week's contest: "Shrinkflation" is hitting supermarket shelves nationwide, with makers of cookies, cereal, and toilet paper reducing the size of their packages to keep costs down without raising prices. In seven words or fewer, create an ad slogan that tries to put a positive spin on shrunken products.
THE WINNER: "Same Low Price—20% Fewer Calories!"
Chris Warwin, New York City, New York
SECOND PLACE: "Same Great Taste, Less Filling"
Sarah and Mark Brenner, Huntington, New York
THIRD PLACE: "We're Not Smaller. You've Gotten Larger."
Paul Anderson, Franklin, Tennessee
"Grocery Bags Too Heavy? We're On It!"
Gary Evenson, McFarland, Wisconsin
"New Space-Saving Packaging!"
Terry Hampton, West Plains, Missouri
"You Save Space & We Save Face!"
Lynda Brothers, Pearl River, New York
"Tiny House Enthusiasts, Your Time Has Come!"
Kathleen Brunner, Long Beach, California
"No Storage Space? No Problem!"
May Engh, Miami, Florida
"Quality, Not Quantity!"
Robert Archibald, Portland, Oregon
"Downsizing: Because There Is No Planet B"
Lynn Morales, Los Osos, California
"Half Stuf Oreo"
Rebecca Burgan, Grass Valley, California
"Same Price, Less Temptation"
Daniel Hicks, Randolph, Massachusetts
"The Size for…What's in Your Wallet"
David Schaal, Omaha, Nebraska
"Better Gas Mileage on the Drive Home!"
Stephen Matthews, League City, Texas
"Get It Before There's Nothing Left!"
Betina Marie Smith, Amherst, Wisconsin