Social media users in Israel have mocked Facebook’s company name change to Meta, as the new name sounds similar to the Hebrew word for “dead”. One post read that “Somebody did not do their #branding research.” Dr Nirit Weiss-Blatt, author of The Techlash and Tech Crisis Communication, tweeted: “In Hebrew, *Meta* means *Dead* The Jewish community will ridicule this name for years to come.”
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