Speed Reads

Double Take

South Dakota shutters 'Don't Jerk and Drive' campaign because of double entendre

South Dakota will no longer be telling drivers: "Don't Jerk and Drive."

The South Dakota Department of Public Safety launched the campaign to raise awareness about how dangerous it can be for drivers to overcorrect with their steering wheel when they hit icy patches on roads. But as the Argus Leader noted, the campaign "played on the double meaning of the word 'jerk,' which can also be a euphemism for masturbation."

Officials admitted that they were aware of the double entendre and hoped it would gain the campaign some additional notice, but feedback from drivers was apparently less positive than they hoped, so officials shut down the ads.

Lucky for us all, the video is still up on the campaign's website. Check it out and have a giggle, here.